![]() Whatever your purpose for joining LinkedIn, your summary, or ” about ” section, will help you achieve it… as long as you follow these 8 golden rules. With nearly 850 million members, LinkedIn is bursting with opportunities, whether it’s to find your next job, work on your personal branding, build an audience and readership, and most importantly, find potential clients. 8 golden rules for a powerful LinkedIn summary This does not mean that you necessarily have to go that far, unless your career path is atypical or marked by a change of direction, for example (we will come back to this). The LinkedIn summary is exactly 2,600 characters long, or about 400 words. How big is the “about” section on LinkedIn? The LinkedIn summary is also a key element of the visibility of your LinkedIn profile on Google, as it allows you to integrate targeted keywords so that your profile comes up on queries related to your core business or area of expertise. ![]() You will detail your professional experience, your expertise, your soft-skills and your achievements to make your peers, prospects and/or potential employers want to talk to you. It’s your business card, your pitch and above all an opportunity to make a good first impression. It’s simply the first thing users see on your profile, after your photo, first and last name and job title. Why is the “about” section important on LinkedIn? To edit it and make it visible to users who visit your profile, simply click on ” Add a section to profile “, in blue, just below the count of the number of your connections, then click on “Summary”. ![]() For those who use LinkedIn in English, the ” about ” section is called ” Summary “. On LinkedIn, the “about” section, sometimes referred to as the ” LinkedIn summary” in reference to the block’s former name, is simply the paragraph just below your first name, last name, position and tagline on your LinkedIn profile.
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